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GIS for Business Value Realization

Banks that rely on location-based analysis run more efficient branches with higher profits and deposits, They also attract more households that open new checking accounts. Why? Location analysis gives new insight. Intelligent maps supply powerful analytical tools that can help you answer the tough questions. GIS is now recognized as the must-have tool for improving customer geodemographic and market analysis to maximize asset return and improve the accuracy of investment forecasts of the customer segment or market area. GIS is now also considered to be invaluable to institutional operations and core financial services planning. Those that invest in greater use of geospatial technology and analysis have the potential to lower exposure to risk; reduce operations costs; and increase profi ts per customer, branch, territory, or region